Bare Minerals Makeup; An Industry Leader
One of the pioneers in the mineral makeup industry, Bare Minerals Makeup has survived quite well since its popularity began to rise to oppose the traditional liquid makeup makers. They have been very effective in carving out a very nice niche of this segment of the industry and created an incredible business model with the bulk of their sales coming from online orders and orders from their customer service lines.
Bare Minerals Makeup helped to define the industry that is now a mainstay of the fashion makeup segment. Mineral makeup although it seems very much similar can be very different along the brand lines. For instance, the foundation is made of minerals and sometimes corn-starch. The different manufactures make different quality with different ingredients. Along with these different blends come different prices and degrees of customer satisfaction.
It was in the 70s that mineral makeup really took hold in the market to try to address the problem some women were having with makeup that irritated their skin. The mineral makeup industry quickly expanded to acceptability in the mainstream. The have fallen from their place of prominence for several reasons but one is that some mineral makeup makers used lower quality ingredients and introduced ingredients that made these new products sometimes unacceptable to the segment of the market that gave it a foot hold. Some started to use ingredients that were irritating to some women’s skin. Now women have to read the ingredients list on mineral makeup just like they did in the 70′s using liquid makeup.
So for varying reasons there are differing opinions about mineral makeup and quite fanatical proponents on both sides of the argument. You may have even heard of the on-going battle between Sheer Cover vs Bare Minerals. There are definitely legitimate arguments on both sides. In general some argue against mineral makeup and they say there are not adequate colors for women with darker skin tones and another problem often cited is that mineral makeup shows pores and wrinkles more than it’s liquid counterpart. Wherever you stand in this battle give all sides a fair trial and the one that works best is the one that wins for you and leave the drama to all the others.