Lambodar Sahu

Expanding your advertising campaign is always quite exciting. Many entrepreneurs do not realize that a 1-800 or toll-free number is an excellent promotional tool. It attracts a lot of business, especially from frugal clients or those watching their expenses for other reasons. Individuals looking to buy a house or car need to save wherever they can. That often means using companies with vanity or toll-free numbers.

Come up with a detailed promotional plan for your 1-800, 888, 877 or 866 telephone numbers once your accounts have been activated. The quicker you spread the word, the sooner your sales figures start to increase. Call a meeting with the advertising department. Ask what they have in mind to make an official, yet splashing announcement. Their solutions should include:

1. Depending on your budget, advertise on the radio or TV.
2. Use social-networking  sites. Mention the toll-free number on e.g. Facebook. Send out multiple, interesting tweets. Your followers will appreciate the updates. Count on it! Your fans will utilize this option the next time they want to place an order. Specify if this telephone number is only to place orders, or if it can also be used to contact other departments, such as technical assistance and customer services.
3. Tell your printer to change brochures, flyers, leaflets, envelopes, letterhead and business cards. If this cannot be accomplished immediately, buy an ink stamp or print toll-free number labels. Use these solutions on existing materials.
4. Inform your website designer to add a feature to the site that will draw attention to your improved contact information. The 1-800 number should be in a bold, larger font. Publish the icon on every page, preferably more than once.
5. Broadcast company changes through all accessible media solutions. Write compelling blogs and attractive articles for company newsletters. Launch a direct-mail  campaign.
6. Every employee and manager should add the new toll-free number to their email signature. It does not cost anything, and changes will, eventually, be noticed.